ABOUT US

 

Owner - Pedro Navarro

Regional Manager - Isreal Armendariz

Well I should make this a video and post a cool pic of us looking cool. BUT for now. My name is Pedro, Black Rebel started off as an idea in 2014 I believe, it was the back up plan to the main plan that was gonna be called Mr. Beard lol. That was supposed to be to compete in the Walmart Amazon world. I had been in sales my whole life basically but never in products on the world wide web. 

Anyways so I'm in my early 30s and been in real estate for almost a decade and I spent the last few years trying to figure out how the hell to get out of that. I was helping investors, small builders and trying to sell the nicer homes in El Paso. Oh we are from El Paso Texas. Born n Raised. Love it besides the sun/heat the wind/dust but overall good, friends n family and all that. But where was I ? um okay so yeah, Black Rebel was gonna be geared towards just real regular beard dudes that kinda already knew or used shit for their beards. This worked way better I could tell, so I pulled my stuff off Amazon, bought a house with my girl, quit my job and went to work lol. 

Now I did see what I kinda needed to do and it wasn't much at the time. So it wasn't that crazy. To me that is. she will tell you differently. and my mom, and my friends, and well fucking everyone thought I was crazy. 

So we are off, its 2015 and Facebook is a different place than it is now. I grew my page huge, created one or the first big beard group also and was just myself. Some people love it. some people are just wrong. lol. Oh the name, well this is my baby my personal loves on a plate in a sense. So one of my favorite bands is called Black Rebel Motorcycle Club, anything with the word black is cool and I've always considered myself a rebel. It was a no brainier really. The theme is that I'm super in to music, 4x4s, well anything with an engine really and you will see that. I don't half ass anything so I had bought every oil carrier I could get my hands on, same on scents and butters and anything made for hair or skin (I still do) and we change shit up a lot. Gonna try to not do that for like 2 years this time fyi. But I Digress, 1000s of trial and errors and me knowing what is good or cool to me is all I had to go with. I love that aspect, I believe in myself a lot in those aspects. 

Im writing this late at night on Dec 31st 2024, trying to get the new website up and running for Jan 1st lol.  I'm trying to even remember what the hell happened cuz its been a hell of a ride. Hmmm well I remember spending a lot on Facebook, which was basically for nothing after a few years when they changed everything. 50k followers and no one will see your shit if you don't pay more ! lol Im not mad though overall without it it would have never worked at all. So I know we introduced a scent of the month subscription like in 2016, had done some custom one offs options, 3 different oil blend options, samples (which are a pain) Oh and its just 2 of us here but I'll get to that later. so Its still me shipping, supply ordering, marketing, customer service, idea man, decision maker, scent creator, website director, social influencer, janitor, plumber, shit idk what else. & Izzy ill get to later. 

Moving forward a bit in our son was born in 2019, before that I was coasting. didn't know I was till you look back at it haha. But this event will just trigger something in you and I always get high on the high I get from creating and building something. Its been 4x4s since I was 15, I'm been really into saltwater tanks. (both expensive ass hobbies I might add) and Black Rebel. I NEED a creative release always ! now that's a good Segway into Isra who I have known for a long time, well we have the same need for creative, into mostly the same shit musically, things with engines, and most importantly an eye for design.  He was actually helping me out with some design elements or cards or any material that needed to be printed or done on a computer, he was my guy. He was at a manager at a local 

So in 2020 I was gonna do something crazy. Rebrand and redo everything again. but this time with the introduction of Emu oil into Beard Care. I was the first to do this or even come up with the idea. In case you see other beard companies doing it. YOUR WELCOME lol. Okay well I tried to go pretty big in trying to promote it. maybe some ads, a lot of influencers and beard products reviewers on YouTube. And it was a hit. We combined actual cool artwork to each scent, and made sure to make each drop special. I think we instantly doubled in sales. we started doing theme drops for our scent of the month and everything was rockin and Rollin. now I'm working a shit ton and weekends but I didn't really notice since I loved it. Still not sure how I even finished 2021 by myself, almost doubled sales again. I did have friends from time to time come help fill orders though. 

Around 2022 isra expressed interest in joining, and I needed the help. It was the perfect fit for someone who gives a shit into the work they do and abilities. Ended up having our biggest year and kinda could see how we could do this. (A huge note though is we still don't spend but a grand or 2 on ads to this day) I'm banking on the product, the repeat customers and the word of mouth. that is what has kept Black Rebel in biz for so long and for a living ! its a huge blessing and honor to be able to do this ! 

Moving on, we went from a small bedroom to a converted garage that we moved into that happened to be attached to our dream home. We have been slowly improving everywhere we can each year. Churning out some of the best scents and products ever. There definitely been some inconsistencies due to always trying to evolve and upgrade, not gonna lie. but at the end it always gets figured out and ends up being better every time. This stuff isn't cheap and each order is a chance to make someones day. We don't take that likely. that's also why to me we are not aiming to be in stores, or in a factory, or on Amazon. Yall know what I mean. It wouldn't be the same, wouldn't be cool, wouldn't be fun, just not our goal. WE DO want to grow though, theres plenty of room for that, and its not like we are not trying to. Its just been a bit slower when we don't know how to spend on ads or marketing lol. 

Now I know I missed a ton of things. we have introduced beef tallow and really we are gonna tell people that its for your entire body, as an amazing moisturizer & for 2025 I decided to redo everything sort of. Website, ingredients(sort of), labels, log(again lol), its another huge step forward and I'm more excited than ever, I'm more pumped than ever, I have alot of knowledge to use and alot to still learn and discover. Cant wait thank you for anyone that bored to read this. Any questions reach out. Ill be here